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PostHog

Analytics ยท posthog.com

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PostHog is a product analytics platform for software teams that combines event analytics with session replay, feature flags, experiments, surveys and error tracking. Developers and product managers use it to see how people use an app, test changes and trace errors, on the hosted cloud or on their own servers.

Facts at a glance

FactValueSource
CompanyPostHog Inc., California, United Statesposthog.com/terms, checked 10 Nov 2026
Launched2020. Launched its MVP on Hacker News in 2020 after the Y Combinator W20 batchposthog.com/about, checked 10 Nov 2026
Free planFreemium: a free plan existsposthog.com/pricing, checked 10 Nov 2026
PlatformsWeb, Self-hosted, APIposthog.com/pricing, checked 10 Nov 2026

Pricing & plans

Model

Freemium

Free plan available

Price tiers

PlanPer monthUsage, as the vendor states it
FreeFreeNo card needed; full monthly free tier on every product, 1 project, 1-year data retention, community support
Pay-as-you-goUsage-based per unit above the same free tier; 6 projects, 2-year data retention, email support

Prices are the vendor's list prices in USD.

  • Pay-as-you-go billing is per unit of usage on top of a free monthly allowance for each product

  • Billing limits can be set on most products to avoid surprise charges

Source: posthog.com/pricing, checked 10 Nov 2026

Alternatives

  • Mixpanel

    Unlimited seats on a free plan that allows up to 1M events and 10K session replays per month.

    mixpanel.com

  • Amplitude

    Every plan covers the full platform, and the free tier gives 2M events per month without a credit card.

    amplitude.com

  • Matomo

    Self-hosted edition is free to download, with unlimited users and hits and support through a community forum.

    matomo.org

Sources: mixpanel.com/pricing, amplitude.com/pricing, matomo.org/pricing

PostHog Free, in practice

What the free plan covers and where it stops.

Free plan limits

  • 1M analytics events a month
  • 5K session recordings a month
  • 1 project
  • 1-year data retention
  • Community support only
  • Usage stops at the free tier limits

Sources: posthog.com/pricing

Features & platforms

  • Product analytics from captured events

  • Session replay recordings

  • Feature flags and experiments

  • Error tracking for exceptions

  • In-app surveys

  • Data sources and destinations for pipelines

  • Web
  • Self-hosted
  • API

Sources: posthog.com/pricing, posthog.com/docs/self-host, posthog.com/docs/api, checked 10 Nov 2026

Data & privacy

  • Submitted data may help train PostHog's own models once de-identified, and users can opt out in the app settings

  • Customer content is not shared with outside companies to train their models

  • Data about customers' users is stored in the United States, or in Germany for cloud customers who pick EU hosting

Privacy policy

Source: posthog.com/privacy, policy last updated June 29, 2026, checked 10 Nov 2026. These points restate the policy and are not legal advice.

Also in Analytics on Tools.us.org: Amplitude, Baremetrics, Basedash, Crazy Egg, Google Analytics, Grow, GrowthBook, June, LaunchDarkly, Matomo, Mixpanel, Plausible, Statsig, SurveyMonkey, Umami

Sources and dates

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