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Mixpanel

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Product teams and engineers use Mixpanel to analyze how people use websites and apps through funnels, retention reports, session replays and experiments. The platform also covers feature flags, an AI agent and an MCP server, with a free plan for smaller monthly event volumes.

Facts at a glance

FactValueSource
Free planFreemium: a free plan existsmixpanel.com/pricing, checked 10 Nov 2026
PlatformsAPIdeveloper.mixpanel.com/reference/overview, checked 10 Nov 2026

Alternatives

  • Amplitude

    Free tier covers 2M events a month, and every plan includes session replay, experimentation and unlimited seats.

    amplitude.com

  • PostHog

    Pricing page says 97% of its companies use it for free, with paid use scaling on usage.

    posthog.com

  • Heap

    Captures events through automatic event tracking and offers cohorts, dashboards and a free trial.

    heap.io

Sources: amplitude.com/pricing, posthog.com/pricing, heap.io

Pricing & plans

Model

Freemium

Free plan available

Price tiers

PlanPer monthUsage, as the vendor states it
FreeFreeUp to 1M monthly events, unlimited seats and 10k monthly session replays
GrowthFreeStarts at 0; first 1M events free, up to 20M events a month and 20k monthly session replays
EnterpriseGet a quote; up to 1T events a month, dedicated success team and first-party tracking domains

Prices are the vendor's list prices in USD.

  • The Growth plan is listed as starting at $0, with the first 1M monthly events free, up to 20M events a month, and volume discounts

  • Early-stage companies founded less than 5 years ago with up to $8M in total funding get their first year free on the Startup Plan

Source: mixpanel.com/pricing, checked 10 Nov 2026

Mixpanel Free, in practice

What the free plan covers and where it stops.

Free plan limits

  • Up to 1M monthly events
  • 10k monthly session replays
  • 1k monthly experiment users
  • Up to 10 active feature flags

Sources: mixpanel.com/pricing

Features & platforms

  • Funnels and retention analysis

  • Session replays

  • Experiments measured in monthly experiment users

  • Active feature flags

  • Mixpanel Agent and MCP server

  • Unlimited saved reports and seats

  • API

Sources: mixpanel.com/pricing, developer.mixpanel.com/reference/overview, checked 10 Nov 2026

Data & privacy

  • The statement covers visitors to Mixpanel's websites and users of its web and mobile applications

  • California residents can request a copy of the personal information collected about them

Privacy policy

Source: mixpanel.com/legal/privacy-policy, policy last updated August 21, 2026, checked 10 Nov 2026. These points restate the policy and are not legal advice.

Also in Analytics on Tools.us.org: Amplitude, Baremetrics, Basedash, Crazy Egg, Google Analytics, Grow, GrowthBook, June, LaunchDarkly, Matomo, Plausible, PostHog, Statsig, SurveyMonkey, Umami

Sources and dates

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