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GrowthBook

Analytics · growthbook.io

Free plan · paid from $40/seat/mobilled monthly

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Running A/B tests and releasing features behind flags are the core jobs of GrowthBook, an open-source experimentation platform. Product teams, engineers and data teams use it to analyze results in their own data warehouse, add product analytics, and choose between a hosted cloud service and a self-hosted deployment.

Facts at a glance

FactValueSource
Launched2020. Co-founded in 2020 as a warehouse-native, open-source platformgrowthbook.io/about, checked 5 Nov 2026
Free planFreemium: a free plan existsgrowthbook.io/pricing, checked 5 Nov 2026
Starting price$40/seat/mogrowthbook.io/pricing, checked 5 Nov 2026
PlatformsWeb, API, Self-hostedgrowthbook.io/pricing, checked 5 Nov 2026

Pricing & plans

Pricing

Free plan · paid from $40/seat/mo

USD, billed monthly

Model

Freemium

Free plan available

Price tiers

PlanPer monthUsage, as the vendor states it
StarterFreeUp to 3 users and 1 project with unlimited flags, experiments and traffic
Pro$40/moPer seat for up to 30 users and 3 projects
EnterpriseCustom pricing for large-scale experimentation

Prices are the vendor's list prices in USD.

  • Up to 3 users

  • 1 project

  • Community support only

  • 1 million CDN requests a month

  • 5 GB of CDN bandwidth a month

Source: growthbook.io/pricing, checked 5 Nov 2026

Features & platforms

  • Feature flags

  • A/B experiments with unlimited traffic

  • Warehouse-native analysis on your own data

  • Multi-arm bandits and safe rollouts

  • AI visual editor

  • MCP server and REST API

  • Web
  • API
  • Self-hosted

Sources: growthbook.io/pricing, growthbook.io, docs.growthbook.io/self-host, checked 5 Nov 2026

Alternatives

  • Statsig

    Free tier states 2 million events a month, unlimited flag checks, 50,000 session replays and unlimited seats.

    statsig.com

  • LaunchDarkly

    Developer plan costs $0 a month with no per-seat pricing, and the pricing is based on usage instead.

    launchdarkly.com

  • PostHog

    Pricing page says 97% of its companies use it for free, with paid use scaling on usage.

    posthog.com

Sources: statsig.com/pricing, launchdarkly.com/pricing, posthog.com/pricing

Also in Analytics on Tools.us.org: Baremetrics, Basedash, Crazy Egg, Google Analytics, Grow, June, Plausible, SurveyMonkey, Umami

Sources and dates

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