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Amplitude

Analytics ยท amplitude.com

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Product managers, analysts and growth teams use Amplitude to analyze how people use websites and apps. The platform combines product analytics, session replay, experimentation, guides and surveys and activation, and every plan comes with unlimited seats and AI agents for asking questions of the data.

Facts at a glance

FactValueSource
Free planFreemium: a free plan existsamplitude.com/pricing, checked 10 Nov 2026
PlatformsWebamplitude.com/pricing, checked 10 Nov 2026

Pricing & plans

Model

Freemium

Free plan available

Price tiers

PlanPer monthUsage, as the vendor states it
FreeFree2 million events per month, no credit card required; 10,000 monthly session replays
PlusStarts at 0 dollars with the first 2 million events per month free; scales to 70 million events; credit card required
GrowthCustom event based pricing; 20,000 monthly session replays and monitoring and alerts
EnterpriseCustom event based pricing; unlimited projects per portfolio, data access controls and 50,000 monthly session replays

Prices are the vendor's list prices in USD.

  • The Plus plan is shown as starting at 0 dollars with the first 2 million events per month free; Growth and Enterprise use custom event based pricing

Source: amplitude.com/pricing, checked 10 Nov 2026

Amplitude Free, in practice

What the free plan covers and where it stops.

Free plan limits

  • 2 million events per month
  • 10,000 monthly session replays
  • 2,000 AI feedback records
  • Limited experiments, guides and surveys
  • Cohort syncs run one time

Sources: amplitude.com/pricing

Features & platforms

  • Product analytics

  • Session replay

  • Experimentation

  • Guides and surveys

  • Activation

  • AI agents and MCP

  • Web

Sources: amplitude.com/pricing, checked 10 Nov 2026

Alternatives

Mixpanel: Free plan is described as free forever with no credit card required and unlimited seats.

PostHog: Pricing page offers a free monthly allowance that resets every month, with no credit card required to start.

Plausible: Script is lightweight and the analytics are built for visitor privacy, so no cookie banner is needed.

Sources: mixpanel.com/pricing, posthog.com/pricing, plausible.io

Also in Analytics on Tools.us.org: Baremetrics, Basedash, Crazy Egg, Google Analytics, Grow, GrowthBook, June, LaunchDarkly, Matomo, Mixpanel, Plausible, PostHog, Statsig, SurveyMonkey, Umami

Sources and dates

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