
Umami
Analytics · umami.is
Free plan · paid from $20/mobilled monthly
Report incorrect informationWebsite owners and product teams use Umami, an open-source analytics platform, to follow traffic, campaigns, conversions, retention and revenue without cookies. It runs as a hosted cloud service with a free Hobby plan, or as a self-hosted install from source, Docker or Kubernetes.
Facts at a glance
| Fact | Value | Source |
|---|---|---|
| Free plan | Freemium: a free plan exists | umami.is/pricing, checked 5 Nov 2026 |
| Free trial | 14 days | umami.is/pricing, checked 5 Nov 2026 |
| Starting price | $20/mo | umami.is/pricing, checked 5 Nov 2026 |
| Platforms | Web, Self-hosted | umami.is, checked 5 Nov 2026 |
Pricing & plans
Pricing
Free plan · paid from $20/mo
USD, billed monthly
Model
Freemium
Free plan available
Trial
Yes
14 days
Price tiers
| Plan | Per month | Usage, as the vendor states it |
|---|---|---|
| Hobby | Free | Up to 100K events a month, 1 website, 6 months of data retention |
| Pro | $20/mo | 1 million events a month included, up to 20 websites and 10 team members, 2 years of retention |
| Business | $200/mo | 10 million events a month included, unlimited websites and team members, session replays and heatmaps |
Prices are the vendor's list prices in USD.
Up to 100K events per month
1 website
6 months of data retention
Community support only
Source: umami.is/pricing, checked 5 Nov 2026
Features & platforms
Traffic and campaign analytics without cookies
Goals, funnels and user journeys
Retention and revenue reports
Session replays and heatmaps
Shareable boards and team access
- Web
- Self-hosted
Sources: docs.umami.is/docs, umami.is/pricing, umami.is, docs.umami.is/docs/install, checked 5 Nov 2026
Alternatives
Cloud plans start at $9 a month for 10k monthly pageviews, with a 30-day free trial and no card needed.
Prices run by monthly pageview tiers, from $15 a month for 100,000 pageviews, with a 7-day free trial on every plan.
Offers a free On-Premise download for self-hosting alongside a hosted Cloud edition priced on a separate page.
Sources: plausible.io, usefathom.com/pricing, matomo.org/pricing
Also in Analytics on Tools.us.org: Baremetrics, Basedash, Crazy Egg, Google Analytics, Grow, GrowthBook, June, Plausible, SurveyMonkey
Sources and dates
- Plan facts: umami.is/pricing, checked 5 Nov 2026
- Official site: umami.is
Report incorrect information
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