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LaunchDarkly

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Controlling features at runtime, by user, segment or rule, is the main job of LaunchDarkly, a feature management platform that also covers AI agent configs, experiments and observability. Software, DevOps and product teams use it for staged releases, targeting and changing application behavior in production.

Facts at a glance

FactValueSource
CompanyCatamorphic Co. (LaunchDarkly), Oakland, California, USAlaunchdarkly.com/about-us, checked 10 Nov 2026
Launched2014. Company founded in 2014 in Oakland, California, per the about pagelaunchdarkly.com/about-us, checked 10 Nov 2026
Free planFreemium: a free plan existslaunchdarkly.com/pricing, checked 10 Nov 2026
Free trialYeslaunchdarkly.com/pricing, checked 10 Nov 2026
PlatformsAPIlaunchdarkly.com/docs/api/overview, checked 10 Nov 2026

Pricing & plans

Model

Freemium

Free plan available

Trial

Yes

Price tiers

PlanPer monthUsage, as the vendor states it
DeveloperFreeFree forever with unlimited seats and flags; usage allowances are included and never billed
FoundationPay as you go past the free usage amounts, with unlimited projects and environments and a 17% discount on yearly billing
EnterpriseCustom pricing; adds SCIM provisioning, custom roles, required approvals and a named customer success manager

Prices are the vendor's list prices in USD.

  • The paid Foundation plan has no flat price: service connections cost $10 each billed yearly ($12 billed monthly) after 5 free

  • Client-side monthly active users cost $8.33 per 1K billed yearly ($10 per 1K billed monthly) after 1K free

Source: launchdarkly.com/pricing, checked 10 Nov 2026

LaunchDarkly Free, in practice

What the free plan covers and where it stops.

Free plan limits

  • 5K AgentControl AI runs free each month
  • 5K session replays and 5K captured errors each month
  • 10M trace spans and 10M log lines each month
  • Never billed; an upgrade is needed after a limit is reached

Sources: launchdarkly.com/pricing

Alternatives

GrowthBook: Open source with a self-hosted option, built on a warehouse-native architecture for experiments.

Flagsmith: Presents itself as an open-source feature flag service that includes remote config and A/B testing.

Unleash: Offers an open-source edition, Unleash OSS, with an upgrade path to its paid plans.

Sources: growthbook.io, flagsmith.com, getunleash.io

Features & platforms

  • Unlimited feature flags with targeting

  • AI agent configs with LLM-as-judge evals

  • Observability with session replays, errors, logs and traces

  • Experimentation including multi-armed bandits

  • Release Autopilot with automatic rollback

  • Approval requests with one to five reviewers

  • API

Sources: launchdarkly.com/pricing, launchdarkly.com/docs/api/overview, checked 10 Nov 2026

Data & privacy

  • The policy says browser Do Not Track signals are not currently recognized or acted on

  • Account holders can update profile information and unsubscribe from marketing emails

  • Cookies and similar technologies are used to study user behavior and run analytics

Privacy policy

Source: launchdarkly.com/policies/privacy, policy last updated April 8, 2025, checked 10 Nov 2026. These points restate the policy and are not legal advice.

Also in Analytics on Tools.us.org: Amplitude, Baremetrics, Basedash, Crazy Egg, Google Analytics, Grow, GrowthBook, June, Matomo, Mixpanel, Plausible, PostHog, Statsig, SurveyMonkey, Umami

Sources and dates

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