Tools.us.org

Google Analytics

Analytics · analytics.google.com

8.0/10Based on Google Play ratings only

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Google Analytics is a web and app measurement service that records how people reach and use websites and mobile apps. Marketers, site owners and developers use it to read real-time and acquisition reports, build audiences, track ecommerce purchases and link results to Google Ads and Search Console.

Ratings

About the Tools.us.org score

A weighted average of the published ratings below, shown out of 10 in the header above.

Based on Google Play ratings only, 133K ratings.

How we calculate this

Each source counts by its number of ratings or reviews, capped at 1,000. Score = 2 × sum(rating × weight) ÷ sum(weights), rounded to one decimal. Inputs are published ratings out of 5; a missing source is left out, never counted as zero. A composite of published scores, not our own test.

Included: Google Play 4.0 (weight 1,000).

  • Google Play

    4.0/5

    132,839 reviews

    US · Android

    Checked 5 Nov 2026

    Listing

Facts at a glance

FactValueSource
CompanyGoogle LLC, Mountain View, California, USApolicies.google.com/terms?hl=en-US, checked 5 Nov 2026
Free planFree: a free plan existssupport.google.com/analytics/answer/11202874, checked 5 Nov 2026
PlatformsAndroid, iOSsupport.google.com/analytics/answer/12674799, checked 5 Nov 2026

Pricing & plans

Model

Free

Free plan available

Price tiers

PlanPer monthUsage, as the vendor states it
Google AnalyticsFreeDescribed as free of charge for businesses of every size; Analytics 360 is a separate enterprise product

Prices are the vendor's list prices in USD. Source: marketingplatform.google.com/about/analytics, checked 5 Nov 2026.

  • Data retention of up to 14 months

  • 30 key events per property

  • 100 audiences per property

  • 25 parameters per event

  • Daily BigQuery export capped at 1 million events

  • Unsampled explorations are not included

Source: support.google.com/analytics/answer/11202874, checked 5 Nov 2026

Features & platforms

  • Real-time reporting on site and app activity

  • User and traffic acquisition reports

  • Machine-learning predictions of purchase and churn

  • Automatic insights on trends and changes

  • Ecommerce and in-app purchase reports

  • Natural-language questions in the search bar

  • Android
  • iOS

Sources: marketingplatform.google.com/about/analytics/features, support.google.com/analytics/answer/12674799, checked 5 Nov 2026

Alternatives

  • Plausible

    Code is public and auditable, can be self-run, and the site says no cookie banner is required.

    plausible.io

  • Matomo

    Matomo On-Premise is offered as a free download for self-hosting, alongside a hosted Cloud option.

    matomo.org

  • Fathom Analytics

    Paid plans are advertised from $15 per month, and the pricing page offers a free trial.

    usefathom.com

Sources: plausible.io, matomo.org/pricing, usefathom.com/pricing

Data & privacy

  • Customers are data controllers who keep full rights over collection, access, retention and deletion of their data

  • Google prohibits customers from sending personally identifiable information to Google Analytics

  • A browser add-on lets visitors disable Google Analytics measurement on every site they visit

  • Google Analytics does not log or store IP addresses when it collects data

Privacy policy

Source: policies.google.com/privacy, policy last updated October 16, 2026, checked 5 Nov 2026. These points restate the policy and are not legal advice.

Also in Analytics on Tools.us.org: Baremetrics, Basedash, Crazy Egg, Grow, GrowthBook, June, Plausible, SurveyMonkey, Umami

Sources and dates

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