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Apollo

CRM and marketing ยท apollo.io

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Sales reps, revenue operations teams and marketers use Apollo to find B2B contacts and companies, then run outreach from one platform. It combines a contact database, enrichment, email sequencing, dialing and AI assistants, and it connects to CRMs such as Salesforce and HubSpot. Prospecting, list building and booking meetings are the main uses.

Facts at a glance

FactValueSource
Launched2015. Company founded in 2015, per the about pageapollo.io/about, checked 14 Nov 2026
Free planFreemium: a free plan existsapollo.io/pricing, checked 14 Nov 2026
Free trialYesapollo.io/pricing, checked 14 Nov 2026
PlatformsWeb, Chrome extensionapollo.io/pricing, checked 14 Nov 2026

Integrations that matter

  • Slack

  • HubSpot

  • Salesforce

  • Claude

  • ChatGPT

  • Adobe Marketo

  • Chili Piper

  • Albato

Sources: apollo.io/product/integrations

Pricing & plans

Model

Freemium

Free plan available

Trial

Yes

Price tiers

PlanPer monthUsage, as the vendor states it
FreeFreeFree Starter plan with no time limit; email connection limited to Gmail accounts
BasicFor individual sellers doing regular outbound; includes email sequencing and core integrations
ProfessionalFor full-time reps; higher credit limits, AI features, call recording and advanced CRM integrations
CustomFor teams needing custom volumes, SSO, advanced security and dedicated support

Prices are the vendor's list prices in USD.

  • Email connection limited to Gmail accounts

  • Credits reset each billing cycle and do not roll over

  • Paid plans can be billed monthly or annually, and annual billing is charged upfront for 12 months at a discounted rate

Source: apollo.io/pricing, checked 14 Nov 2026

Features & platforms

  • Database of B2B contacts and company accounts

  • Waterfall enrichment for more complete records

  • AI agents that research prospects and draft outreach

  • Email sequencing for outbound campaigns

  • Call recording on higher plans

  • Chrome extension for finding emails and phone numbers

  • Web
  • Chrome extension

Sources: apollo.io, apollo.io/pricing, apollo.io/product/chrome-extension, checked 14 Nov 2026

Alternatives

  • Hunter

    Free plan includes 50 credits per month, with one credit per email found and half a credit per email verified.

  • Lusha

    Provides up to 40 credits per month on its free plan, plus a browser extension and CRM integrations.

  • ZoomInfo

    Sells custom packages scoped to each team's B2B data use case instead of fixed public plan tiers.

Sources: hunter.io/pricing, lusha.com/pricing, zoominfo.com/pricing

Data & privacy

  • Apollo may use contributor database records and usage data to train its internal models

  • Third-party AI providers are barred from training on the information and must delete inputs and outputs after a set retention period

  • Customer data is not shared with third parties to train their AI or machine learning models

Privacy policy

Source: apollo.io/privacy-policy, policy last updated August 10, 2026, checked 14 Nov 2026. These points restate the policy and are not legal advice.

Also in CRM and marketing on Tools.us.org: Arcade, Clay, Close, ConvertFlow, Dubb, Hello Bar, HubSpot, Interact, KickoffLabs, Lasso, Less Annoying CRM, Navattic, Outseta, Pipedrive, Salesforce, ShortStack, Storylane, Supademo, Testimonial, Vidyard, ZoomInfo

Sources and dates

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