HubSpot
CRM and marketing · hubspot.com
9.4/10Based on App Store ratings only
Report incorrect informationMarketing and sales staff use HubSpot as a customer platform built around a free CRM that stores contacts, deals and tickets. HubSpot adds forms, landing pages, email, ads and AI writing tools, and small businesses and startups use it to capture leads and track pipelines.
Ratings
About the Tools.us.org score
A weighted average of the published ratings below, shown out of 10 in the header above.
Based on App Store ratings only, 16K ratings.
How we calculate this
Each source counts by its number of ratings or reviews, capped at 1,000. Score = 2 × sum(rating × weight) ÷ sum(weights), rounded to one decimal. Inputs are published ratings out of 5; a missing source is left out, never counted as zero. A composite of published scores, not our own test.
Included: App Store 4.7 (weight 1,000).
App Store
4.7/5
15,869 Ratings
US · iOS
Checked 6 Nov 2026
Listing
What users say
Summary of 66 App Store reviews, 7 Nov 2024 to 2 Nov 2026 (counted from the reviews)
Reviewers who like the app mention enjoyment of the app and recommendations to others and free use without paying. Reviewers who complain mention bugs, crashes and features that stop working, sign-in and account problems and the latest update and the changes it brought.
Top praises
- Enjoyment of the app and recommendations to othersmentioned in 7 of 66 reviews
- Free use without payingmentioned in 3 of 66 reviews
Top complaints
- Bugs, crashes and features that stop workingmentioned in 5 of 66 reviews
- Sign-in and account problemsmentioned in 5 of 66 reviews
- The latest update and the changes it broughtmentioned in 4 of 66 reviews
Best suited to: People who value enjoyment of the app and recommendations to others.
How it is counted: fixed keyword rules read each review's text, and no model writes the claims. A review counts once per theme and can mention several. Praise is counted in reviews rated 4 or 5 stars, complaints in reviews rated 1 or 2 stars. The reviews are the 66 that Apple's public review feed returned; the feed returns a window of reviews, not all of them.
Updated 5 Nov 2026. Supporting reviews: App Store
Facts at a glance
| Fact | Value | Source |
|---|---|---|
| Company | HubSpot, Inc., Cambridge, Massachusetts, USA | legal.hubspot.com/privacy-policy, checked 5 Nov 2026 |
| Launched | 2006. Company founding year, when HubSpot was founded to help companies with inbound marketing | hubspot.com/our-story, checked 5 Nov 2026 |
| Free plan | Freemium: a free plan exists | hubspot.com/products/crm, checked 5 Nov 2026 |
| Free trial | 14 days | hubspot.com/products/sales, checked 5 Nov 2026 |
| Platforms | Web, iOS, Android | hubspot.com/products/crm, checked 5 Nov 2026 |
Pricing & plans
Model
Freemium
Free plan available
Trial
Yes
14 days
Price tiers
| Plan | Per month | Usage, as the vendor states it |
|---|---|---|
| Free | Free | Free CRM for up to two users and 1,000 contacts, with no expiration date |
| Starter | Paid per seat, price shown only as a new-customer discount; adds required fields, permission sets and multiple currencies | |
| Professional | Paid per seat, annual billing; adds AI customer agent, duplicate management and custom reporting | |
| Enterprise | Paid per seat, annual billing; adds custom objects, team hierarchies, single sign-on and field-level permissions |
Prices are the vendor's list prices in USD.
Up to two users
Up to 1,000 contacts
Required fields, permission sets and multiple currencies need Starter
Paid prices are shown with a discount for new customers only, which can end at any time, so the regular price is not published
Source: hubspot.com/products/crm, checked 5 Nov 2026
Features & platforms
Contact management and deal pipelines
Form builder for lead capture
Landing page builder
Ad management for Google and social campaigns
AI email writer
Payment links created inside the CRM
Reporting dashboards
- Web
- iOS
- Android
Sources: hubspot.com/products/crm, checked 5 Nov 2026
Alternatives
Offers a free 30-day trial of every Sales Cloud edition, and its Starter Suite is listed at $25 per user per month.
Paid plans start with a free 14-day trial that does not require a credit card.
Forever-free edition for 3 users includes lead and deal tracking, workflow automation, reports and a mobile app.
Sources: salesforce.com/sales/pricing, pipedrive.com/en/pricing, zoho.com/crm/zohocrm-pricing.html
Data & privacy
HubSpot says it may process personal data to improve HubSpot AI features and train its AI models
Requests about personal data HubSpot handles on behalf of a customer go to that customer directly
Information posted on its websites is corrected or deleted on request, though some removals may not be possible
Source: legal.hubspot.com/privacy-policy, policy last updated September 16, 2026, checked 5 Nov 2026. These points restate the policy and are not legal advice.
Also in CRM and marketing on Tools.us.org: Arcade, Clay, Close, ConvertFlow, Dubb, Hello Bar, Interact, KickoffLabs, Lasso, Less Annoying CRM, Navattic, Outseta, Pipedrive, Salesforce, ShortStack, Storylane, Supademo, Testimonial
Sources and dates
- App Store: checked 6 Nov 2026, listing
- Official site: hubspot.com
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