MailerLite
Email marketing · mailerlite.com
9.4/10Based on App Store ratings only
Free plan · paid from $12/mobilled yearly
Report incorrect informationSending newsletters and automated email campaigns to subscribers is the main job of MailerLite, an email marketing platform that also offers landing pages, signup forms, websites and digital products. Solopreneurs, small businesses, creators and agencies use it to grow and engage an audience.
Ratings
About the Tools.us.org score
A weighted average of the published ratings below, shown out of 10 in the header above.
Based on App Store ratings only, 1,144 ratings.
How we calculate this
Each source counts by its number of ratings or reviews, capped at 1,000. Score = 2 × sum(rating × weight) ÷ sum(weights), rounded to one decimal. Inputs are published ratings out of 5; a missing source is left out, never counted as zero. A composite of published scores, not our own test.
Included: App Store 4.7 (weight 1,000).
App Store
4.7/5
1,144 Ratings
US · iOS
Checked 10 Nov 2026
Listing
Facts at a glance
| Fact | Value | Source |
|---|---|---|
| Launched | 2010. MailerLite was born in 2010 after starting as a web design agency in 2005, per the about page | mailerlite.com/about, checked 10 Nov 2026 |
| Free plan | Freemium: a free plan exists | mailerlite.com/pricing, checked 10 Nov 2026 |
| Free trial | 14 days, no card required | mailerlite.com/pricing, checked 10 Nov 2026 |
| Starting price | $12/mo · billed yearly | mailerlite.com/pricing, checked 10 Nov 2026 |
| Platforms | iPadOS, API | mailerlite.com/features/ipad-app, checked 10 Nov 2026 |
Pricing & plans
Pricing
Free plan · paid from $12/mo
USD, billed yearly
Model
Freemium
Free plan available
Trial
Yes
14 days, no card required
Price tiers
| Plan | Per month | Usage, as the vendor states it |
|---|---|---|
| Free | Free | 250 subscribers, 2,500 monthly emails and 2 user seats |
| Comfort | $12/mo | Listed as starting at 12 a month; 50 automations, 10 forms, 10 sites and 3 user seats |
| Power | $25/mo | Listed as starting at 25 a month; unlimited emails, automations, forms, sites and user seats |
| Enterprise | Custom pricing for lists of 200K+ subscribers with a dedicated IP and deliverability support |
Prices are the vendor's list prices in USD.
Source: mailerlite.com/pricing, checked 10 Nov 2026
MailerLite Free, in practice
What the free plan covers and where it stops.
Free plan limits
- 250 subscribers
- 2,500 monthly emails
- 2 user seats
- Knowledge base support only
Paid plans raise these limits.
Sources: mailerlite.com/pricing
Alternatives
Brevo: Every new account starts on a Free plan that can send up to 300 emails per day once approved.
beehiiv: Unlimited email sends are included on the Free plan, which allows up to 2,500 subscribers.
Mailchimp: Free plan covers lists under 250 contacts, with a move to a paid plan as the list grows.
Sources: brevo.com/pricing, beehiiv.com/pricing, mailchimp.com/pricing/marketing
Features & platforms
Email campaigns with a drag-and-drop editor
Email automations
Signup forms and landing pages
Websites and digital product sales
AI-powered A/B testing and smart sending
MCP server for AI tools such as Claude and ChatGPT
- iPadOS
- API
Sources: mailerlite.com/pricing, mailerlite.com/features/ipad-app, checked 10 Nov 2026
Data & privacy
MailerLite says it processes personal data as a processor on behalf of its customers
Agreements with AI providers are stated to ensure that customer data is not used to train the providers' models
Customers who joined on or after October 12, 2026 are covered by a soft opt-in basis for marketing emails
Source: mailerlite.com/legal/privacy-policy, policy last updated October 14, 2026, checked 10 Nov 2026. These points restate the policy and are not legal advice.
Also in Email marketing on Tools.us.org: Audienceful, beehiiv, BombBomb, Brevo, Buttondown, Drip, Kit, Loops, Mailchimp, Mailman, Resend, Vero
Sources and dates
- App Store: checked 10 Nov 2026, listing
- Plan facts: mailerlite.com/pricing, checked 10 Nov 2026
- Official site: mailerlite.com
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