Buttondown

Facts at a glance

Pricing & plans

Price tiers

Prices are the vendor's list prices in USD.

• Up to 100 subscribers

• Tagging and segmentation is a paid add-on

• Automations are a paid add-on

• Analytics is a paid add-on

• The price depends on subscriber count; the recorded Basic price covers up to 1,000 subscribers

• Add-ons such as automations, analytics and paid subscriptions are priced separately per month

Source: buttondown.com/pricing, checked 5 Nov 2026

Features & platforms

• Rich text or markdown editor

• Sending from a custom domain

• Hosted newsletter archives

• Subscriber tagging and segmentation

• Paid subscriptions with no platform fee

• Sponsorship slots sold through Stripe

• Automations and personalization

• Web
• API

Sources: buttondown.com/pricing, buttondown.com, buttondown.com/features, checked 5 Nov 2026

Alternatives

• 

  Kit

  Kit's Free plan allows up to 10,000 subscribers, though visual automations and sequences require a paid plan.

  kit.com

• 

  Brevo

  Every new account starts on a Free plan that can send up to 300 emails per day once approved.

  brevo.com

• Li

  listmonk

  Self-hosted, open source newsletter and mailing list manager distributed as a single binary.

  listmonk.app

Sources: kit.com/pricing, brevo.com/pricing, listmonk.app

Sources and dates

• Plan facts: buttondown.com/pricing, checked 5 Nov 2026
• Official site: buttondown.com