Mailchimp
Email marketing · mailchimp.com
9.6/10Tools.us.org score
Report incorrect informationSending a newsletter to a subscriber list is the core job of Mailchimp, an email marketing platform with contact management and automation. Small businesses and marketers use it to build audiences, design campaigns, run automations and add pop-up forms, with a free plan for small lists.
Ratings
About the Tools.us.org score
A weighted average of the published ratings below, shown out of 10 in the header above.
Based on 2 sources, 76K ratings.
How we calculate this
Each source counts by its number of ratings or reviews, capped at 1,000. Score = 2 × sum(rating × weight) ÷ sum(weights), rounded to one decimal. Inputs are published ratings out of 5; a missing source is left out, never counted as zero. A composite of published scores, not our own test.
Included: App Store 4.9 (weight 1,000), Google Play 4.7 (weight 1,000).
What users say
Summary of 73 App Store reviews, 7 Nov 2024 to 9 Oct 2026 (counted from the reviews)
Reviewers who like the app mention enjoyment of the app and recommendations to others and ease of use and a simple learning curve. Reviewers who complain mention bugs, crashes and features that stop working, sign-in and account problems and the latest update and the changes it brought.
Top praises
- Enjoyment of the app and recommendations to othersmentioned in 10 of 73 reviews
- Ease of use and a simple learning curvementioned in 7 of 73 reviews
Top complaints
- Bugs, crashes and features that stop workingmentioned in 14 of 73 reviews
- Sign-in and account problemsmentioned in 14 of 73 reviews
- The latest update and the changes it broughtmentioned in 11 of 73 reviews
Best suited to: People who value enjoyment of the app and recommendations to others.
How it is counted: fixed keyword rules read each review's text, and no model writes the claims. A review counts once per theme and can mention several. Praise is counted in reviews rated 4 or 5 stars, complaints in reviews rated 1 or 2 stars. The reviews are the 73 that Apple's public review feed returned; the feed returns a window of reviews, not all of them.
Updated 5 Nov 2026. Supporting reviews: App Store
Facts at a glance
| Fact | Value | Source |
|---|---|---|
| Company | The Rocket Science Group LLC (Mailchimp), Atlanta, Georgia, USA | mailchimp.com/legal/terms, checked 5 Nov 2026 |
| Launched | 2001. Company founded in 2001 in Atlanta, per the about page | mailchimp.com/about, checked 5 Nov 2026 |
| Free plan | Freemium: a free plan exists | mailchimp.com/pricing/marketing, checked 5 Nov 2026 |
| Free trial | Yes | mailchimp.com/pricing/marketing, checked 5 Nov 2026 |
| Platforms | iOS, Android | mailchimp.com/features/mailchimp-mobile, checked 5 Nov 2026 |
Pricing & plans
Model
Freemium
Free plan available
Trial
Yes
Price tiers
| Plan | Per month | Usage, as the vendor states it |
|---|---|---|
| Free | Free | Limit of 250 contacts; sending pauses when the contact or email limit is exceeded |
| Essentials | Priced by contact count, shown only with 50% off for 12 months; up to 4 flow steps and no generative AI features | |
| Standard | Priced by contact count, shown only with 50% off for 12 months; sends up to 6,000 emails a month with up to 200 flows | |
| Premium | Priced by contact count, shown only with 50% off for 12 months; sends up to 150,000 emails a month with unlimited contacts |
Prices are the vendor's list prices in USD.
Limit of 250 contacts
Sending pauses when the contact or email limit is exceeded
Paid tiers are shown only with an introductory offer of 50% off for 12 months, so the regular price is not published
Source: mailchimp.com/pricing/marketing, checked 5 Nov 2026
Features & platforms
Generative AI features
Insights into audience growth and conversion funnels
Marketing automation flows
Custom-coded email templates
Customizable pop-up forms
- iOS
- Android
Sources: mailchimp.com/pricing/marketing, mailchimp.com/features/mailchimp-mobile, checked 5 Nov 2026
Alternatives
Every new account starts on a Free plan that can send up to 300 emails per day once approved.
Free plan covers small lists of up to 250 subscribers and a monthly cap of 2,500 emails, with automations and signup forms.
Self-hosted, open source newsletter and mailing list manager distributed as a single binary.
Sources: brevo.com/pricing, mailerlite.com/pricing, listmonk.app
Data & privacy
Intuit says it may use personal information to improve products, including by training its AI and machine learning models
Data obtained through Google Workspace APIs is not used to train generalized AI or machine learning models
Mailchimp states it complies with the EU-U.S., UK and Swiss-U.S. Data Privacy Frameworks
Source: mailchimp.com/legal/privacy, policy last updated March 9, 2026, checked 5 Nov 2026. These points restate the policy and are not legal advice.
Also in Email marketing on Tools.us.org: Audienceful, beehiiv, BombBomb, Brevo, Buttondown, Drip, Kit, Loops, Mailman, Resend, Vero
Sources and dates
- App Store: checked 6 Nov 2026, listing
- Google Play: checked 5 Nov 2026, listing
- Official site: mailchimp.com
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