Loops

Email marketing · loops.so

Free plan · paid from $49/mobilled monthly

Pricing
Alternatives

Loops is an email platform for software companies that sends marketing, product and transactional email from a single contact record. Teams build one-off campaigns, event-triggered workflows and API-driven transactional messages, then collect signups through forms and target segments of the audience.

Facts at a glance

Fact	Value	Source
Launched	2023. The company says it launched publicly in September 2023, after starting work in 2022	loops.so/about, checked 5 Nov 2026
Free plan	Freemium: a free plan exists	loops.so/pricing, checked 5 Nov 2026
Starting price	$49/mo	loops.so/pricing, checked 5 Nov 2026
Platforms	Web, API	loops.so, checked 5 Nov 2026

Pricing & plans

Pricing

Free plan · paid from $49/mo

USD, billed monthly

Model

Freemium

Free plan available

Sends to the first 1,000 subscribed contacts
4,000 sends per rolling 30 days
Up to 10 emails per second
Loops branding in the footer

Paid plans are priced by subscribed contacts, with no seat fees and no per-send charges

Source: loops.so/pricing, checked 5 Nov 2026

Features & platforms

Campaigns sent to audience segments
Workflows triggered by user behavior
Transactional email through an API
Campaign and workflow templates
Signup forms

Sources: loops.so, checked 5 Nov 2026

Alternatives

Resend
Developer-focused API with a Free plan of 3,000 emails per month, capped at 100 emails per day.
resend.com
Kit
Creator-focused platform whose Free plan covers up to 10,000 subscribers, with a 14-day trial of paid plans.
kit.com
Brevo
Every new account starts on a Free plan that can send up to 300 emails per day once approved.
brevo.com