Semrush

Free plan · paid from $139.95/mobilled monthly

Pricing
Alternatives

Tracking search visibility across Google and AI assistants is the main job of Semrush, an SEO platform for marketers, agencies and small businesses. It covers keyword research, competitor analysis, site audits and position tracking, and it includes a free plan with limited daily reports plus a trial of its paid plans.

Facts at a glance

Fact	Value	Source
Company	Semrush Inc., Boston, Massachusetts, USA	semrush.com/company/legal/terms-of-service, checked 5 Nov 2026
Launched	2008. Company founded in 2008 as a single tool for private use	semrush.com/company, checked 5 Nov 2026
Free plan	Freemium: a free plan exists	semrush.com/pricing/seo-ai-search, checked 5 Nov 2026
Free trial	7 days	semrush.com/pricing/seo-ai-search, checked 5 Nov 2026
Starting price	$139.95/mo	semrush.com/kb/1547-seo-toolkit-pricing-limits, checked 5 Nov 2026
Platforms	API	developer.semrush.com/api/v4, checked 5 Nov 2026

Pricing & plans

Pricing

Free plan · paid from $139.95/mo

USD, billed monthly

Model

Freemium

Free plan available

Trial

Yes

7 days

Price tiers

Plan	Per month	Usage, as the vendor states it
SEO Toolkit Pro	$139.95/mo	Aimed at freelancers, small business owners and SEO beginners; 5 websites and 500 tracked keywords
SEO Toolkit Guru	$249.95/mo	Aimed at growing agencies and teams; 15 websites and 1,500 tracked keywords
SEO Toolkit Business	$499.95/mo	Aimed at established agencies and large businesses; adds Share of Voice tracking and API access

Prices are the vendor's list prices in USD.

1 demo project
10 reports per day across all main tools

Source: semrush.com/kb/1547-seo-toolkit-pricing-limits, checked 5 Nov 2026

Features & platforms

Keyword research and competitor analysis
Daily position tracking for keywords
Site audit
AI visibility reports for any domain
Content optimization
Keyword cannibalization analysis

Sources: semrush.com/pricing/seo-ai-search, developer.semrush.com/api/v4, checked 5 Nov 2026

Alternatives

Ahrefs
Gives verified site owners a free tier with website analytics, a technical audit and SEO metrics for their own websites.
ahrefs.com
Moz
Publishes free tools such as Domain Analysis, Keyword Explorer and Link Explorer, plus the MozBar for metrics while browsing.
moz.com
Mangools
Sells separate tools named KWFinder, SERPChecker, SERPWatcher, LinkMiner and SiteProfiler instead of one platform, with free utilities like a SERP Simulator.
mangools.com