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Ahrefs

SEO · ahrefs.com

Free plan · paid from $29/mobilled monthly

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Researching keywords, backlinks and search competitors is the main job of Ahrefs, an SEO platform for marketers, agencies and website owners. It adds site audits, rank tracking and AI search visibility tracking, and offers a free plan with limited access for verified websites.

Facts at a glance

FactValueSource
CompanyAhrefs Pte. Ltd., Singaporeahrefs.com/legal/terms, checked 5 Nov 2026
Launched2010. Company founded in 2010, per its media kitahrefs.com/media-kit, checked 5 Nov 2026
Free planFreemium: a free plan existsahrefs.com/webmaster-tools, checked 23 Oct 2026
Starting price$29/moahrefs.com/pricing, checked 23 Oct 2026
PlatformsAPIdocs.ahrefs.com, checked 23 Oct 2026

Pricing & plans

Pricing

Free plan · paid from $29/mo

USD, billed monthly

Model

Freemium

Free plan available

Price tiers

PlanPer monthUsage, as the vendor states it
Ahrefs FreeFreeLimited free access to Site Explorer and Site Audit for verified site owners
Starter$29/moEntry plan for searching what people look for and checking competitors
Lite$129/mo1 user, 750 tracked keywords and 6 months of historical data; extra users $40 a month each
Standard$249/mo1 user, 2,000 tracked keywords and 2 years of historical data; extra users $60 a month each
Advanced$449/mo1 user, 5,000 tracked keywords and 5 years of historical data; extra users $80 a month each
Enterprise$1499/moFrom 3 included users, unlimited additional users and unlimited historical data

Prices are the vendor's list prices in USD. Source: ahrefs.com/pricing, checked 5 Nov 2026.

Source: ahrefs.com/pricing, checked 23 Oct 2026

Ahrefs Free, in practice

What the free plan covers and where it stops.

Free plan limits

  • Verified websites only
  • 5,000 crawl credits per month per project in Site Audit
  • Site Explorer shows 1,000 backlinks and keywords at once
  • Web Analytics up to 1 million events per project
  • 1 free AI Content Helper document per month

Sources: ahrefs.com/webmaster-tools

Features & platforms

  • Site Explorer for backlinks and organic traffic

  • Keywords Explorer research

  • Site Audit for technical SEO issues

  • Rank Tracker

  • Competitive analysis

  • Brand Radar for AI search visibility

  • API

Sources: ahrefs.com/pricing, docs.ahrefs.com, checked 23 Oct 2026

Alternatives

Semrush: Lets new users try its SEO plan free for seven days, while Ahrefs runs no free trials.

Moz: Free SEO tools such as Domain Analysis and Keyword Explorer, plus the MozBar for metrics while browsing.

Mangools: Sells separate tools named KWFinder, SERPChecker, SERPWatcher, LinkMiner and SiteProfiler, with free utilities like a SERP Simulator.

Sources: semrush.com/prices, moz.com/products/pricing, mangools.com

Data & privacy

  • Ahrefs says it uses collected information to improve AI-based products, including by training its machine learning models

  • Personal data is kept only as long as needed for the purposes it was collected for, unless law requires longer

  • Depending on applicable law, users may request access to their personal data or its erasure

Privacy policy

Source: ahrefs.com/legal/privacy-policy, policy last updated August 4, 2026, checked 5 Nov 2026. These points restate the policy and are not legal advice.

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Sources and dates

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