Moz

$99/moPaid · billed monthly

Pricing
Alternatives

Small businesses, in-house marketers and agencies use Moz Pro to research keywords, track rankings and audit sites. Moz also offers a link index, local listing tools, an API and free SEO tools such as Domain Analysis, Keyword Explorer and Link Explorer for competitive research.

Facts at a glance

Fact	Value	Source
Free trial	Yes	moz.com/products/pro/pricing, checked 5 Nov 2026
Starting price	$99/mo	moz.com/products/pro/pricing, checked 5 Nov 2026
Platforms	Web, API, Chrome extension	moz.com/products/pro/pricing, checked 5 Nov 2026

Pricing & plans

Starts at

$99/mo

USD, billed monthly

Model

Paid

Trial

Yes

Price tiers

Plan	Per month	Usage, as the vendor states it
Standard	$99/mo	1 user, 3 tracked sites, 300 tracked keywords a month; $79 a month when paid yearly

Prices are the vendor's list prices in USD.

Paying yearly lowers the Standard plan to $79 a month, a 20% saving

Source: moz.com/products/pro/pricing, checked 5 Nov 2026

Features & platforms

Tracked sites and keywords
Site crawling of up to 400K pages
Keyword Explorer with a 1.25 billion keyword index
Link Explorer for backlink data

Web
API
Chrome extension

Sources: moz.com/products/pro/pricing, checked 5 Nov 2026

Alternatives

Ahrefs
Paid plans from $29 a month billed monthly, with a free plan for verified websites.
ahrefs.com
Semrush
SEO toolkit plans from $139.95 a month billed monthly, with daily position tracking.
semrush.com
Surfer
Content-led optimization from $49 a month billed annually, aimed at writers more than link research.
surferseo.com