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Ghost

Social media · ghost.org

$18/moPaid · billed yearly

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Publishing a website with built-in email newsletters and paid memberships is the main job of Ghost, a publishing platform run by the non-profit Ghost Foundation. Independent writers, publishers and brands use it to post articles, send newsletters and charge members for subscriptions, on managed hosting or a self-hosted server.

Facts at a glance

FactValueSource
Launched2013. Founded in April 2013 by John O'Nolan and Hannah Wolfeghost.org/about, checked 10 Nov 2026
Free trial14 daysghost.org, checked 10 Nov 2026
Starting price$18/mo · billed yearlyghost.org/pricing, checked 10 Nov 2026
PlatformsWeb, API, Self-hostedghost.org, checked 10 Nov 2026

Integrations that matter

  • Zapier

  • Google Analytics

  • Stripe

  • FirstPromoter

  • Viral Loops

  • Discord

  • Slack

  • Unsplash

Sources: ghost.org/integrations

Pricing & plans

Starts at

$18/mo

USD, billed yearly

Model

Paid

Trial

Yes

14 days

Price tiers

PlanUsage, as the vendor states it
Starter18 per month billed yearly; 1 staff user, 1,000 members, default theme with design settings, email support
Publisher29 per month billed yearly; 3 staff users, 1,000 members, custom themes, paid subscriptions, Admin API and webhooks
Business199 per month billed yearly; 15 staff users, 10,000 members, priority support, early access to features
CustomUnlimited staff users and members, dedicated IP address, 99.9% uptime SLA, invoice billing

Prices are the vendor's list prices in USD.

Source: ghost.org/pricing, checked 10 Nov 2026

Features & platforms

  • Built-in email newsletters

  • Free and paid member subscriptions

  • Native analytics for members and readers

  • Editor with rich media cards

  • Marketplace themes and custom themes

  • Admin API and webhooks

  • Web
  • API
  • Self-hosted

Sources: ghost.org, ghost.org/pricing, docs.ghost.org/install, checked 10 Nov 2026

Alternatives

beehiiv: Offers a free plan with unlimited email sends, and lists paid subscriptions at a 0% take rate from its Lite plan.

Substack: Free to start with no monthly platform fee, and states that 90% of paid subscription revenue goes to the writer.

WordPress.com: Includes a free plan whose sites show WordPress.com ads, with ads removed for visitors from the Personal plan upward.

Sources: beehiiv.com/pricing, substack.com/about, wordpress.com/pricing

Also in Social media on Tools.us.org: Buffer, CoSchedule, Hootsuite, Micro.blog, Sprout Social

Sources and dates

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