Buffer
Social media · buffer.com
Buffer is a social media management tool for scheduling and publishing posts to channels such as Instagram, Facebook, LinkedIn and TikTok. Creators, small businesses and agencies use it to plan content, keep a bank of post ideas, review analytics and reply to their community from one dashboard.
Ratings
About the Tools.us.org score
A weighted average of the published ratings below, shown out of 10 in the header above.
Based on 2 sources, 93K ratings.
How we calculate this
Each source counts by its number of ratings or reviews, capped at 1,000. Score = 2 × sum(rating × weight) ÷ sum(weights), rounded to one decimal. Inputs are published ratings out of 5; a missing source is left out, never counted as zero. A composite of published scores, not our own test.
Included: App Store 4.7 (weight 1,000), Google Play 4.5 (weight 1,000).
What users say
Summary of 128 App Store reviews, 16 Nov 2024 to 29 Oct 2026 (counted from the reviews)
Reviewers who like the app mention enjoyment of the app and recommendations to others, help with everyday questions and tasks and ease of use and a simple learning curve. Reviewers who complain mention bugs, crashes and features that stop working, sign-in and account problems and the latest update and the changes it brought.
Top praises
- Enjoyment of the app and recommendations to othersmentioned in 27 of 128 reviews
- Help with everyday questions and tasksmentioned in 12 of 128 reviews
- Ease of use and a simple learning curvementioned in 8 of 128 reviews
Top complaints
- Bugs, crashes and features that stop workingmentioned in 14 of 128 reviews
- Sign-in and account problemsmentioned in 7 of 128 reviews
- The latest update and the changes it broughtmentioned in 7 of 128 reviews
Best suited to: People who value enjoyment of the app and recommendations to others.
How it is counted: fixed keyword rules read each review's text, and no model writes the claims. A review counts once per theme and can mention several. Praise is counted in reviews rated 4 or 5 stars, complaints in reviews rated 1 or 2 stars. The reviews are the 128 that Apple's public review feed returned; the feed returns a window of reviews, not all of them.
Updated 5 Nov 2026. Supporting reviews: App Store
Facts at a glance
| Fact | Value | Source |
|---|---|---|
| Free plan | Freemium: a free plan exists | buffer.com/pricing, checked 5 Nov 2026 |
| Free trial | 14 days | buffer.com/pricing, checked 5 Nov 2026 |
| Starting price | $5/mo · billed yearly | buffer.com/pricing, checked 5 Nov 2026 |
| Platforms | Web, iOS, Android, API | buffer.com, checked 5 Nov 2026 |
Pricing & plans
Pricing
Free plan · paid from $5/mo
USD, billed yearly
Model
Freemium
Free plan available
Trial
Yes
14 days
Up to 3 connected channels
10 scheduled posts per channel
100 saved ideas
1 user account
The Essentials price of 5 dollars a month is per connected channel and is billed yearly as 60 dollars
Source: buffer.com/pricing, checked 5 Nov 2026
Features & platforms
Scheduling posts across many social channels
Library of content ideas
Analytics on post performance
Community inbox for replies
AI assistant for drafting and repurposing posts
Link-in-bio page builder
- Web
- iOS
- Android
- API
Sources: buffer.com, buffer.com/pricing, checked 5 Nov 2026
Alternatives
Its Standard plan manages up to 10 social accounts from one calendar and starts with a free 14-day trial.
Offers a 30-day free trial without a credit card and a consolidated inbox for team collaboration.
Its Essential plan bundles three social profiles and one user seat in a drag-and-drop marketing calendar.
Sources: hootsuite.com/plans, sproutsocial.com/pricing, coschedule.com/pricing
Also in Social media on Tools.us.org: CoSchedule, Hootsuite, Micro.blog, Sprout Social
Sources and dates
- App Store: checked 6 Nov 2026, listing
- Google Play: checked 5 Nov 2026, listing
- Plan facts: buffer.com/pricing, checked 5 Nov 2026
- Official site: buffer.com
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