Shopify
E-commerce · shopify.com
Selling products online, in person and in AI chats is the main use of Shopify, a commerce platform for merchants from solo entrepreneurs to large businesses. It provides online stores with themes, checkout, card payments, shipping discounts, point-of-sale add-ons and an app store.
Ratings
About the Tools.us.org score
A weighted average of the published ratings below, shown out of 10 in the header above.
Based on 2 sources, 118K ratings.
How we calculate this
Each source counts by its number of ratings or reviews, capped at 1,000. Score = 2 × sum(rating × weight) ÷ sum(weights), rounded to one decimal. Inputs are published ratings out of 5; a missing source is left out, never counted as zero. A composite of published scores, not our own test.
Included: App Store 4.7 (weight 1,000), Google Play 4.2 (weight 1,000).
What users say
From the latest 500 App Store reviews, Mar 2025 to Oct 2026
Many reviewers say it is easy to set up and manage a store and that it helps businesses grow; others report slow or missing support and charges that continue after cancelling.
Praised
- Easy to set up and manage a store
- Helps businesses grow
Complaints
- Support is slow or missing, including after account lockouts
- Charges continuing after cancelling or without clear consent
- Recent app updates made things worse
Best suited to: People who want to set up and manage a store.
Updated 23 Oct 2026. Supporting reviews: App Store
Facts at a glance
| Fact | Value | Source |
|---|---|---|
| Company | Shopify Inc., Ottawa, Ontario, Canada | shopify.com/legal/privacy, checked 5 Nov 2026 |
| Free plan | Freemium: a free plan exists | shopify.com/pricing, checked 23 Oct 2026 |
| Free trial | 3 days | shopify.com/pricing, checked 23 Oct 2026 |
| Starting price | $29/mo · billed yearly | shopify.com/pricing, checked 23 Oct 2026 |
| Platforms | iOS, Android | shopify.com/mobile, checked 23 Oct 2026 |
Features & platforms
Online store with themes and templates
Unlimited products
Selling on social channels and marketplaces
Selling in AI chats
Built-in AI assistant
B2B catalogs
POS Pro add-on for physical storefronts
- iOS
- Android
Sources: shopify.com/pricing, shopify.com/mobile, checked 23 Oct 2026
Pricing & plans
Pricing
Free plan · paid from $29/mo
USD, billed yearly
Model
Freemium
Free plan available
Trial
Yes
3 days
Price tiers
| Plan | Per month | Usage, as the vendor states it |
|---|---|---|
| Basic | $39/mo | $29 a month when paid yearly; for solo sellers, card rates from 2.9% + 30¢ |
| Grow | $105/mo | $79 a month when paid yearly; up to 5 staff accounts, card rates from 2.7% + 30¢ |
| Advanced | $399/mo | $299 a month when paid yearly; up to 15 staff accounts, card rates from 2.5% + 30¢ |
| Plus | $2300/mo | Starts at this monthly price; unlimited staff accounts, customizable checkout, card rates from 2.25% + 30¢ |
| Agentic | Free | For selling in AI channels; no monthly fee, card rates from 2.9% + 30¢ online |
Prices are the vendor's list prices in USD. Source: shopify.com/pricing, checked 5 Nov 2026.
Source: shopify.com/pricing, checked 23 Oct 2026
Shopify Free, in practice
What the free plan covers and where it stops.
Free plan limits
- Agentic plan for selling in AI channels
- Products listed through Shopify's Catalog
- Card rates from 2.9% + 30 cents online
- No monthly fee, pay only on a sale
Paid plans raise these limits.
Sources: shopify.com/pricing
Alternatives
Offers a free trial on its Core, Growth and Scale plans, with zero fees on orders using embedded payment providers.
Open source store plugin for WordPress that is free to download, with no platform fees or revenue share.
Website builder with a 14-day free trial, where online store transaction fees drop to 0% on higher plans.
Sources: bigcommerce.com/essentials/pricing, woocommerce.com/pricing, squarespace.com/pricing
Data & privacy
Shopify says it uses machine learning to improve its services, with a person involved or without legal effects
After a merchant closes a store or stops paying, store information is kept for two years before deletion begins
Depending on use, people may request access, correction, deletion or portability of their personal data
Source: shopify.com/legal/privacy, policy last updated July 7, 2026, checked 5 Nov 2026. These points restate the policy and are not legal advice.
Also in E-commerce on Tools.us.org: DPD, Gumroad, Indiemade, Justuno, Limited Run, Podia
Sources and dates
- App Store: checked 6 Nov 2026, listing
- Google Play: checked 5 Nov 2026, listing
- Plan facts: shopify.com/pricing, checked 23 Oct 2026
- Official site: shopify.com
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